An Exercise In 3D Entrepreneurialism (Sport Aviation)

“There’s a real possibility Sling isn’t aware of how it paints the personalities of its founders and assembly line personnel in the opening paragraph of its website. The dominant descriptions include words like “adventurer,” “adrenaline junkie,” “crazy rock-climbing adventures,” “wild-eyed rough diamond,” “boyish passion for adventure,” and “heroic adventure.” Adjectives like that increase expectations that […]